A cool book for Advertising Students

And, unlike most advertising books that require the removal of limbs to pay for, this one is merely £4.99 in waterstones. It's called A Technique for Producing Ideas by James Webb Young, and what's better is the foreward is written by Bill Bernbach himself.

Now if you're an advertising student, or even someone in the industry, and you do not know who Bill Bernbach is then stop reading this at once and find yourself another industry. The guy swears by this book, and rightly so. It's effectively an elaborate step by step of the creative process, the way it should be done. It was first published in 1965 and is just as relevant today as it ever was, and seeing as it was Bernbach who revolutionised the industry to what it is today his recommendations should be taken into account.

To sum up, BUY IT!