A cool book for Advertising Students

And, unlike most advertising books that require the removal of limbs to pay for, this one is merely £4.99 in waterstones. It's called A Technique for Producing Ideas by James Webb Young, and what's better is the foreward is written by Bill Bernbach himself.

Now if you're an advertising student, or even someone in the industry, and you do not know who Bill Bernbach is then stop reading this at once and find yourself another industry. The guy swears by this book, and rightly so. It's effectively an elaborate step by step of the creative process, the way it should be done. It was first published in 1965 and is just as relevant today as it ever was, and seeing as it was Bernbach who revolutionised the industry to what it is today his recommendations should be taken into account.

To sum up, BUY IT!

Banks

Can be both a students best friend and our worst enemy. Allow me to explain:

1. I'm entitled to a student account with £200 overdraft that shifts up to £500 with no interest.

2. They screwed up (Lloyds TSB) so I didn't get mine through properly resulting in stupid charges costing me a lot of money.

3. This in turn demolished my credit rating and left me pretty skint the past couple of weeks or so.

4. They neglected to even tell me what they had done until today, when by chance, someone who gave a shit happened to spot the error.

5. This resulted in me spending a day at the bank sorting out this error, with this one person who gave a shit, while he rang every single department who were just ever so reluctant to help me out.

6. This guy actually told me I was being screwed over by Lloyds, even though he works there, and to change banks if they refused to help me further.

7. His persistence payed off and he got me what I was entitled too, fixed my account, cancelled my charges and helped me get reimbursed for the ones I wrongly received.

8. This faff on made me miss a day at uni, which with a heavy coursework deadline approaching, isn't great.


HOWEVER!!!! I'm financially peachy now and that guy has restored my faith in human kind, so thanks man!

We aren't going to lie. This advert is intended to make you come.

This headline was written in big bold white letters across a plain black background, accompanied by The Baltic Art Gallery logo in the bottom right corner. Fantastic. Two page spread in the middle of a free student magazine I came across in the Sunderland University design centre. Now, quite often do I open a magazine directly on the centrefold pages, and that day was no different. I Was amazed by how bold and simple this was, and it got me thinking, why complicate things. It tells me what the purpose of the advert is, what it wants me to do, and it's a rather impressive, bold statement, executed in a brave way.

We (Dom'n'Ayton) now have it pinned right in the middle of the wall of our work space, as a reminder to us that we should always try and chip our work down to it's simplest most effective form! Fantastic piece of advertising.