So we have a strategy, a series of scamps and a mocked up ad on photoshop!!
We've gone with the idea of "Relentless" being like batteries for people, giving people energy of course. So we have three press ads and a poster, the poster being the photoshopped ad. The other three (press ads) have a running theme of extreme sports with the "batteries" placed within the body. For example, should the person be doing the long jump, the image will depict a battery box inside the persons leg, containing a couple of "relentless" batteries.
Any comments or criticisms will be appreciated.
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