Relentless Part II

So we have a strategy, a series of scamps and a mocked up ad on photoshop!!
We've gone with the idea of "Relentless" being like batteries for people, giving people energy of course. So we have three press ads and a poster, the poster being the photoshopped ad. The other three (press ads) have a running theme of extreme sports with the "batteries" placed within the body. For example, should the person be doing the long jump, the image will depict a battery box inside the persons leg, containing a couple of "relentless" batteries.

Any comments or criticisms will be appreciated.

Relentless

adjective
1 persistent, relentless, unrelenting
never ceasing; "The relentless beat of the drums"

So yeah basically, one of the 5 campaigns we're working on is for Relentless the energy drink, and I'm currently still at the research stage. The dictionary is actually not a bad place to start. Of course I already knew what the word itself meant, however it does help to look at the meaning in its entirety, explained as well as it possibly can be, because within that dictionary entry lies several words/phrases that could greatly contribute to a strategy and a tagline.

D&AD Student Winner 2008

I must admit I'm not particularly fond of the Yellow Pencil winning entry for the MTV brief. It's not a bad entry, it is rather creative and an enjoyable piece of short film, however I don't believe it was the best entry. I think the line between a good piece of film and a good piece of advertising was blurred, observe:



I just feel that it doesn't really push the brand enough and lacks... believability if that is the word for it. Nice, but not effective advertising. I was fairly disappointed with a lot of the MTV brief entries really, they were nearly all very nicely designed pieces of film but as pieces of advertising they were poor.

I don't pretend to be an advertising expert, however when I started the first thing I was told was that a good ad required three things;
1. Impact
2. Persuasion
3. Communication

No I may be an isolated case but I don't believe it has any major impact, It doesn't persuade me to watch MTV and I don't believe it communicates a real message to me, at least not a relevant one. So by those three principles, it is poor. Cool, and very nicely done, but poor.

feel free to disagree with me.

In the beginning

I started an Advertising Design course in September and I'm in my 8th/9th term week of it now (or something close to that). So far it's been pretty cool, you get a lot of creative freedom with an abundance of useful advice and help along the way. It's pretty intense, the work seems to come pretty thick and fast and December the 12th is the final Deadline for our first years advertising work, which includes 5 ad campaigns amongst a lot of other things, but I'd still recommend the course to anyone interested in being creative.

One of the first things I learned was that a blog or a website is eventually going to become vital for getting your work noticed. My "book" isn't exactly overflowing, it's early days yet, but I like the idea of being able to discuss the creative work of others or just general random crap that pops into my head.

Anyway yeah, this is just the first entry to get the ball rolling really, so I think I should probably include something "creative".
I found this a little while back, it's a stop motion animation called Muto and it's by Blu, really cool it is, enjoy...